NYC’s Phase Two Sees Retailers Crawling Back

That’s the consensus from retail executives on how stores fared during week one of New York City’s phase two of restarting its economy.

As for what did sell, best-performing areas were luxury, athletic apparel and footwear, pajamas and loungewear, while dress up and career apparel and tailored clothing were weak. “We were pleased with the first week despite having no international tourists i9n town and lots of customers have moved out of city to the Hamptons and upstate,” said one senior retail executive, who requested anonymity. “This will be a slow build back, but New York City is in a much better place today than it was two months ago.”

Wood said overall, about 90 percent of Tommy Bahama’s store fleet has reopened and some markets are performing better than others, especially those in areas that attract vacationers who can drive to the locations. According to Wood, seasonal goods such as shorts, polo shirts, T-shirts and upscale casual pieces, and beach chairs, are selling best.

“We had a merchants’ meeting, one of our Madison Avenue ‘mixers,’ on Thursday afternoon and stores told me they had some very nice sales from clients,” said Matthew Bauer, president of the Madison Avenue Business Improvement District. “People were happy to see the stores open again and the merchants were seeing a lot of businesses opening up with private appointments.”

Alan Martin, head of retail for Faherty, said the company’s two city stores on Bleecker and Prince Streets “are exceeding our very low-goal expectations,” and that traffic is running at about 25 percent of what it was last year at this time The temporary flagship has a daily sales staff of about 50, meaning that 50 customers can be in the store at any given time. If a salesperson is not readily available, shoppers queue with markers set six feet apart. Product tried on by customers is disinfected immediately afterward.

Some higher-end boutiques like Anna Sheffield are doing appointments to focus on existing clients. The company started with four appointments a day. In between, virtual appointments are held.

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