It’s been quite a stretch for Giannis Antetokounmpo, who just added both the Larry O’Brien Trophy and Bill Russell Award to his trophy case.The 26-year-old forward captured his first NBA title Tuesday night with a jaw-dropping 50-point performance that led the Milwaukee Bucks to a 105-98 win and sealed a six-game series victory over the Phoenix Suns.
“It takes him to the next level,” says Dr. Tim Derdenger, an associate professor at Carnegie Mellon’s Tepper School of Business. “A [championship] ring will open many new and lucrative doors.” “This is a person who can promote Louis Vuitton as well and effectively as Nike,” says sports consultant Marc Ganis. He adds that Antetokounmpo could be even bigger, doubling or even tripling his current endorsement mark “if he chose to make that a priority.” That could put him up in the stratosphere of LeBron James, who led all NBA players with $65 million off the court onIt’s an opportune time for the Greek superstar.
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