No One Knows What the Metaverse Is and That's What's Driving All the Hype

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Every week, it seems, another company plants its flag in the metaverse, but the former CEO of Evernote says it’s nothing more than a gimmick.

that the metaverse is a"squishscammy word. If you include things like video games and, um, the internet, it's already a big success. AR has future potential. But I'm calling b.s. on a persistent, decentralized, skeuomorphic, interconnected 3D world, experienced primarily through VR."

"There are legitimate technological advancements that are happening based on our reaction to Covid. Everything about the way we work has changed. The ability to talk to people on video, moving between synchronous and asynchronous, all of this is massively important and you don't need the metaverse for any of it," he says."The Microsoft and [Activision] Blizzard deal would have happened regardless, and it has nothing to do with the metaverse. But because it happened now, p.r.

Still, there are others, such as Wendy Pfeiffer, chief information officer at cloud company Nutanix, who believe there are real business opportunities to be mined in the metaverse. Two that she is particularly bullish about center on the remote and hybrid work environment.

 

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