NJOY, a Once Bankrupt E-Cigarette Maker, Now Seeks $5 Billion Valuation

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E-cigarette maker NJOY Holdings Inc. is pursuing a funding round that would value the company at as much as $5 billion, and it is trying to interest big tobacco companies looking to take a run at market leader Juul Labs.

E-cigarette maker NJOY Holdings Inc. is pursuing a funding round that would value the company at as much as $5 billion, and it is trying to interest big tobacco companies looking to take a run at market leader Juul Labs, according to people familiar with the matter.

The discussions mark a turnaround for NJOY, an e-cigarette pioneer that filed for bankruptcy protection three years ago saddled with debts and plunging sales when a new product failed to catch on.

 

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How will the potential ban effect such entities?

And will they pay back their creditors’ of the first go round with part of the proceeds, they probably owe it to them!

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