Nissan Announces Ariya Pricing. How Competitive Is It?

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While we can talk all day about technology and features, there's one factor in car buying that's going to make a HUGE difference in who buys it: price. A manufacturer could be selling the coolest

While we can talk all day about technology and features, there’s one factor in car buying that’s going to make a HUGE difference in who buys it: price. A manufacturer could be selling the coolest electric vehicle in the world, but if you can’t afford it, you can’t afford it. So, manufacturers are targeting different price points with their different offerings to give people as much value as they can in a particular market segment.

If you’re looking to buy an Ariya in 2023, you’ll have six grades from which to choose, so you can select the model that best fits your driving style and needs. All Ariya models come standard with a 63 kWh battery or an 87 kWh long range battery , both of which offer up to 304 miles of range and output ratings ranging from as little as 214 to as much as 389 horsepower.

How much each vehicle costs will depend on which of these options you choose or choose to go without.Venture+ FWD w/ 87 kWh battery: $47,190Premiere FWD w/ 87 kWh battery: $54,690Evolve+ e-4ORCE w/ 87 kWh battery: $54,190In 2022, the car is in an OK competitive position. The $43-60K pricing is pretty similar to other electric crossovers and SUVs on the market. The ID.4, the Kia EV6, the Hyundai Ioniq 5, the Ford Mach-E, and the Tesla Model Y are all in this same range with their own pros and cons. So, above the base package, things are very competitive.

 

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