Prices paid for Nike goods saw a 32 percent increase overall, double the increase of the next closest brand. According to Mayank Hajela, senior director of men’s goods at The RealReal, this was thanks to coveted new Dunk styles and ongoing collaborations with Off-White and Sacai.
Rolex saw a 16 percent increase in overall spending. Its watches are selling for up to 298 percent of their original retail prices, due to the limited inventory of its sought-after models. Bottega Veneta landed in third with a 15 percent jump, which is in part attributed to a 62 percent increase in men purchasing its gender-fluid bags.
“Resale has undeniably gone mainstream, and the luxury sector has one distinction that sets it apart: every demographic actively participates in luxury resale,” says Rati Sahi Levesque, president of The RealReal in a statement. “From Gen Z to the Silent Generation, every demo increased its adoption of secondhand luxury in 2021, and nearly every brand saw rising resale value as a result.”
Millennials represent 36 percent of consignors in the report who primarily use the marketplace as a side hustle and to reinvest in their wardrobes. Gen X follows their lead, representing 33 percent of consigners who feel incentivized to genuinely practice sustainability. To read the full report, visit
Senseless world. God bless everyone.
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