"Cryptokicks" are essentially virtual sneakers. If you buy a physical Nike shoe, you get a digital replica.
The explosive growth of spending inside video games has pushed brands to consider the medium as more than a marketing tool. The goal isn't to have a Nike swoosh on the sideline of a virtual soccer field anymore — it's to sell virtual shoes. and other investors in a financing round for LeBron James' entertainment company SpringHill Co. The round valued the company at $725 million. Adam Sussman, a former Nike chief digital officer, is president of Epic Games.
She said Nike could go in a lot of directions, whether it's interactive fitness like Peloton or Mirror, deeper product ties with eSports leagues or virtual products.
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耐克刚刚在电子游戏领域崭露头角。他的前任告诉我们，随着电子游戏支出飙升至570亿美元，他将面临巨大的挑战和机遇。
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