While few argue with Nike's need to streamline operations and push harder into digital sales, the plan included layoffs that continue to reverberate throughout the company.
"I felt like it was very scripted," an employee who was among those laid off said."There was a cue card in front of the VP reading off." "It was clear it would affect certain groups of people, but it wouldn't take place until X time. So it was like people were sitting in a boiling pot," a current employee said.
The laid-off employee who spoke with Insider said the company provided adequate resources to those who lost their jobs, including severance and résumé-writing help. Nike did not respond to requests to interview Donahoe, but in aDonahoe said it was healthy for growing companies to have regular turnover at the highest level, a departure from Nike's roots.
"I have fired so many people in my career," he said."Remember, I grew up at Bain. For every 10 people we hired, we managed half out within two years, we managed 75% out within five." "We were stunned to hear the CEO say it was his fault and he was sorry," a former employee who was in the audience that day said.
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