It was a hot Tuesday evening in August, and thousands of loyal New York Mets fans poured into Citi Field to watch their team take on the highly ranked San Francisco Giants. The stadium in Queens brimmed with hope, despite the team’s recent losing streak.“It’s a fixer-upper, for sure,” the new Mets owner, Steven Cohen, said in an interview toward the end of the game.
But the new owners face difficulties beyond player strikeouts, as baseball and other sports struggle to attract young people, a group increasingly apathetic to live games. Other plans include a podcast targeting Hispanic audiences and collaborations in the fashion industry, said Ms. Bruss, as the team looks for ways to appeal to new and diverse audiences.Major League Baseball’s audience skews older than other professional sports, said David Campanelli, executive vice president and chief investment officer at ad-buying agency Horizon Media Inc.
But national baseball household viewership on broadcast and cable TV has also declined, falling 14% to 289,000 households on average per game this season as of mid-September, from 336,000 households for the full regular season in 2019, according to Nielsen data. Attracting young fans again and improving the team’s cool factor will play a role in attracting more lucrative, long-term sponsorship deals, Mr. Deline said.
“It’s clear that the Mets have an opportunity to differentiate themselves from the Yankees both locally and nationally,” Peter Laatz, global managing director at IEG, said in an email. But getting young people won’t be easy, he said.
No amount of marketing is a substitute for winning.
Hint: WIN BASEBALL GAMES
Pretty sure winning would accomplish this.
this is terrible news
You know what ALWAYS works? Playing better.
Mets batter proves they can swing a bat and chew gum at the same time... Photo also contains a view of the MLB's newest addition, ROBOCATCHER....
The Mets already bring live comedy.
BoycottNFL
I guess that’s easier than building a winning team.
그리스도의 신부는 그리스도의 거룩하심이라는 정체성과 이미지를 갖고 있습니다 EternalRevival
...the Mets have already perfected live comedy on the field.
but i've been told half to death the mets are comedy
Bases Loaded, we're anxious to see who's up to bat. Ohh, ohh, Their bringing in 18 for the Home Run. 18 just asked 23 to hold her apple while she bats. Unbelievable!..and it's out out of the park. 18 has just clinched the win! The crowd is on their feet. What a...!what a GAME!!!
Allowing players like IamTrevorMay to collaborate with local coffee roasters like kingscoast seems like an excellent start!
You know what would win more chips? Less baseball, more other stuff
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Watching that team every year is pure comedy.
Queue Colbert’s woke fresh dance routine
'live comedy'? You mean other than the poopshow that's on the field?
Patriots need to get out and vote straight (D) ticket at every election until this fascist plague is ended. '...Bannon on Saturday evoked a dystopian future when he called for “shock troops” to quickly “deconstruct” the state as soon as a Republican takes the Oval Office again.'
Winning will help
Here's the blunt truth Most young adults I know of really don't care about baseball They're too busy working two jobs to pay off student loans & surviving to watch six hours of overpaid guys in uniform playing games Plus, they can't afford cable tv.
I guess when it is tough to raise your team’s profile with actual baseball fans gotta try something.
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