New survey data reveals that nearly half of patients are forgoing care amid the pandemic - Business Insider

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Healthcare providers could offset the decline in patient volume amid the pandemic if they persuade more to try telehealth

Some providers are starting to reschedule canceled procedures, but many doctors worry that fear of the coronavirus will cause referrals to trickle in much slower — suggesting that we may continue to see diminished patient volumes for the foreseeable future once the backlog procedures dry out.

Telehealth has been touted as the solution to offset drops in in-person visits, but the KFF data shows many US patients are putting off care altogether — which could signal that many patients don't plan to access telehealth, either.

Providers could likely offset the decline in patient volume if they persuade more patients to try telehealth — and we think they should turn to the likes of Zocdoc to help patients make the pivot. Data from the ACHP reveals about of customers who use telehealth are satisfied, and 46% of respondents are comfortable using telehealth — indicating that once patients try telehealth they tend to like it, so providers should make it easier for their patients to make the switch.

We think providers could hook in more patients virtually by leveraging appointment-booking platforms that explicitly note whether clinicians offer virtual care options. Zocdoc, for example, has a call-to-action on its site that helps customers easily find video visits, displays in-network providers that offer video consultations, and lets patients easily schedule virtual appointments.


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