New Study Finds Hollywood Studios Could Lose Money From Movies That Lack Diversity

proved that racially diverse casts can bring in highly profitable grosses at the box office, according to UCLA’s Hollywood Diversity Report produced by a group of UCLA researchers including Darnell Hunt, dean of the College’s division of social sciences. However, when it comes to writing and directing jobs, underrepresented voices still have quite a way to go.

“We asked, what is the cost of lacking diversity? Hollywood is a business, and no business wants to leave money on the table,” said senior author Yalda T. Uhls, a UCLA adjunct assistant professor of psychology and founder and executive director of the Center for Scholars and Storytellers. “While increasing numerical representation behind and in front of the camera is critical, truly empowering people from diverse backgrounds is the key.

The researchers analyzed the first weekend U.S. box office results because these numbers closely capture audience demand before word-of-mouth, reviews and the release of newer films impact attendance. Uhls points out that the first weekend box office, particularly for wide releases, typically accounts for about 25% of total box office. Any reduction in box office in the initial weekend would typically impact the film’s total financial success.

If there is a writers’ room, ensure that all voices, viewpoints and experiences are heard and welcome.

MediaversityRev 🤣🤣🤣'rotten tomatoes approved' 'they lose money for lack of diversity' Yes Of course, devastating hits such as: Birds Of Prey, Episode IX, X-Men Dark Phoenix, Terminator Dark Fate, Charlie's Angels, Men(Humans) in Black International🤣🤣🤣

Y'all still wasting big 💰 on unnecessary studies like this. Next time, give us the 💲💲💲and a worthwhile movie. diversitymatters

you can’t predict why a movie will make money or lose money. You simply can’t assume that XYZ or lack of XYZ will help or hinder a movie. It’s unquantifiable as diversity can’t guarantee quality anymore than a good script or stellar director.

...

Diversity isn’t automatically a bad thing There are talented people in Hollywood tht arent white. It’s not hard to understand

The 'Go Woke, Go Broke' crowd is quiet now.

And they can also loose money when they’re bad

kenjeong let it be

Hollywood is LOSING money because they are no longer in the entertainment business. They are in the ‘shove our agenda down your throat’ business. Celebs seeking validation thru wokeness are biting the very hand that fed them... Sorry dudes....NEXT!

GetWokeGoBroke

*have been losing

Tenant had diversity and still lost money

Apparentl hollywood accounting means even the blockbusters make a loss so how is this accurate ?

Thanks for the great coverage of our report.

That’s cool. They’re currently losing money from not releasing any movies at all.

Uh, every movie released could lose money.

We are no longer settling for movies with all white cast and maybe one black person. We want stories about our culture and experiences.

LenaWaithe You were talking about this just yesterday at The Fast Company Innovation festival.

But Studio Execs’ salaries keep rising

Sure. I’ll believe a “study.”

If Steve McQueen Tyler Perry or Spike Lee wants to make a movie where there are 100% black people, i don’t think they should be punished for it. LTBO

Not to mention most of them suck as well.

That's the third study that says that. Only 97 more to go until it sinks in.

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