According to Hana Cha at The Agency Development Group , 12 units have sold in 12 weeks to buyers including TikTok and YouTube creators. “We’ve had a tremendous response from creatives, who are responding to the location and flexibility of the live-work setup,” says Guy Penini, principal at BLDG Partners. “The residences are self-contained studios where buyers can shoot, edit and produce work without leaving their home base [and] with tons of privacy and great light.
Internet personality Andrew “King Bach” Bachelor is among the buyers at the project. “The convenient location … is what attracted me to the space,” he says. “I immediately fell in love with the functionalities of the unit. It is the perfect space to create, relax and get business done.” For residents Malika and Zac Lim Eubank, co-founders of content studio Hyper Rabbit Media, the ability to have a state-of-the-art studio was a strong draw. “Having four floors facilitates work-life balance and aids in keeping up with the demands of social media and live-streaming,” says Malika. “The commercial build of the location allowed us the amount of electrical power we needed to power all our production hardware including our LED video wall.
Artist Lyle Owerko at work in his unit. “Everyone who works here finds it … an amazing environment to work at every day,” he says. “It’s been both an investment in lifestyle and community.”A version of this story first appeared in the July 21 issue of The Hollywood Reporter magazine.
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