Statista projected that $11.44 billion U.S. dollars would be spent on product placement in the U.S. in 2019. The future of video entertainment is interactive – creating new advertising opportunities for brands., giving them prime cuts of product placement real estate and dibs on clickable, in-episode ads. “The future of video entertainment is interactive, and this joint venture is a huge step towards bringing this future to life,” said Yoni Bloch, chief executive officer of Eko. Walmart is ahead of the game here. As interactive video catches on, smaller e-commerce brands are going to have to play catch up. Shoppable video isn’t itself a new idea, but it’s been frustratingly slow to go mainstream. That’s given smaller e-commerce brands some extra time to position themselves for the new technology and its strategic marketing. But once it blows up, companies won’t want to be left behind, competing with bigger retailers for the most visible pieces of content. “What we’re exploring, besides just making funny films and pioneering interactive entertainment, are the possibilities around long term partnerships between filmmakers and brands,” says Sandeep Parikh, CEO of EffinFunny. He adds that the nature of video advertisement has changed, but it stands to change even more dramatically. “It used to be that advertisers partnered with TV networks, so you’d never know whose advertisements might appear during your show. But now, filmmakers can decide which brands and retailers are the best fit for the look and feel of the show.” More intentional pairing of content with sponsors means a higher likelihood of clickthroughs and sales. It’s less abrasive to the viewer. A win-win for everyone. Product Placement Works Read more: ForbesWomen
Opinion | Why Billie Eilish represents a new era for female pop artistsOpinion | Rachel Simon: 'Eilish stands out simply by singing and writing her uniquely haunting and distinctly original music while continuing to champion the wins of her peers.' - NBCNewsTHINK THINK 쩐 개 1ᆢ도 없는 박근혜 앞에서 = 반문 사탄파 망신살이 뻗쳤다 꺼져라 탄핵 묻자는 + 자 묻어주마❗ 사기탄핵말로낙선詐欺彈劾末路落選 패륜불육만년불패悖倫不鬻萬年不敗 주변정리 잘하는 법 감투보다 빛날 책임감 No 화마보수도륙 여적발악뱅이니 Yes 불 매 질 THINK I don't think Billie Eilish deserved to win all three of those awards. She definitely deserved to win at least one of the three. When Adele did it years ago, she deserved it all. Right now, I don't think Eilish is overrated, but I don't think she is legitimate. THINK Who? $500 to anybody at NBC News that can name any of her hit songs within seeing this tweet within 3 seconds.... 😎
China extends Lunar New Year holiday as new virus toll risesChina's health minister warns that a new virus “is getting stronger” in its ability to spread, as the death toll rises to more than 80. There are more than 2,700 confirmed cases across the country. Did anyone think to tell them to stop eating bats, badgers, snakes and dogs? x 1,200 +/- Nasdaq closes at record high Thursday as WorldHealthOrganization says it won't declare a global public health emergency over the coronavirus outbreak. Jan 23 Has WHO revisited this decision?
New virus mutes Lunar New Year celebrations worldwideA new virus that started in China and is popping up around Asia and the world hung over the first day of the Year of the Rat. That’s what they get for eating crap they shouldn’t be. Yaaaaay. Congrats. Do what now? scary
New virus mutes Lunar New Year mood in AsiaA new virus that started in China and is popping up around Asia hung over the first day of the Year of the Rat in much of the region. Lunar New Year festivities were canceled across mainland China and scaled back in Hong Kong. So, rehashing news under a new headline that is misleading. Yea, you lost a lot of respect today Have you tried cropping out the disease? That should fix it.
‘There Are Too Many Minefields’: Readers on Swiping and Dating in the Trump Era“Now, your political beliefs are a referendum on your entire life.' More than 200 people told us about their political deal breakers, the subtle profile clues they look for and their connections across the aisle. I don’t even care about politics anymore 🤷🏽♂️ We Are The People what are We gonna do What do we really need to change or stay the same? That’s where I’m at. Trump supporters are unfuckable, it's true I have one If Sean Spicer supports you, I don't
Ariana Grande signals end of 'Thank U, Next' era as she slays GrammysAriana Grande returned to the Grammys stage with a performance that wowed fans and put to bed an era of her music in the most spectacular fashion