These charts follow the streaming giant’sto be more transparent about viewership data. Netflix previously reported the number of households who watched at least two minutes of a program. The service previously highlighted its top 10 programs for subscribers in more than 90 countries but without hard numbers to provide necessary context.
“Figuring out how best to measure success in streaming is hard, and there’s no one perfect metric. Traditional measures like box office or share of audience aren’t relevant to most streamers, including Netflix,” Pablo Perez de Rosso, vice president of content strategy, planning and analysis at Netflix.
In the blog post Rosso penned — cheekily entitled “To All the Metrics I’ve Loved Before: The Story of Our New Weekly ‘Top 10 on Netflix’” — he notes that the streamer has received critical feedback in the past few years regarding the way Netflix has typically shared the rhyme and reason behind its most popular titles . Rosso added that although it is difficult to capture the nuances of different types of entertainment with one metric, hours viewed per title makes the most sense for Netflix .
“We believe that whether you miss the end of one episode in a 10-hour series , or you don’t want to wait for the Easter egg in the credits sequence, or you re-watch one scene multiple times rather than the whole film, all that viewing should be reflected in the popularity of the title,” Rosso wrote. Hours-per-title can be consistently standardized across mediums and platforms. In addition, hours viewed is comparable to the way that third parties measures popularity and encompass rewatches.
This headline is a disaster. And, once I figured out what you were trying to say..who cares? Why is this news?
What a fucking confusing headline.
Well guess what? I don’t even give a crap
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