Known primarily for hypercasual games, which typically consist of easy gameplay via accessible controls that often utilize a smartphone’s touchscreen, Zynga continues to command a huge presence in the mobile market, its revenue on a seemingly endless ascent.
But while MAUs and DAUs have steadily improved, Zynga has struggled to keep average bookings per DAU consistently up, with that metric down year over year for the last three quarters. Likewise, an average of more than 200 million MAUs across its titles is impressive, but “Among Us” has pulled in that level of engagement all on its own.Snapchat’s daily engagement is higher than the MAUs for both Zynga’s games and “Among Us,” making it an ideal platform to test a competitive title.
Such games are now the bedrock of the mobile sector, which is expected to account for more than half of the $176 billion global video games market in 2021,
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