pulled forward a significant amount of future growth. But this year also has been slow compared with the company’s pre-pandemic performance. First-half subscriber additions averaged about 10.6 million in the years 2015-2019. Subscriber growth in the first half of this year has been the lowest for Netflix since 2013 when it had about one-sixth its current base of 209 million subscribers.
Wall Street is betting on a turnaround. Analysts project about 12 million net new subscriber additions in the second half of this year, with growth returning to a more normalized pace in 2022, according to FactSet. Netflix shares, which had been in a slump this year through itsCan Netflix deliver? Analysts for Evercore ISI count 60 pieces of original programming hitting the service in the last four months of this year.
Justin Patterson of KeyBanc Capital Markets predicts that “Money Heist” will boost international subscribers in the third quarter due to its popularity in markets such as India and Latin America. He expects the content slate in the fourth quarter to help with the North American market, where Netflix still generates its highest average revenue per subscriber. “Seinfeld” also comes to Netflix on Oct. 1.
Netflix also is planning its first-ever “Global Fan Event” on Sept. 25 where the company will spend three hours previewing upcoming releases for this year and next. it will include peeks at new seasons of blockbuster shows such as “Stranger Things,” “Bridgerton” and “Ozark.” Such a sizzle reel can excite investors as well as viewers;
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