İnternational, Netflix, Streaming Wars

İnternational, Netflix

Netflix Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’

Netflix Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’

8/5/2021 10:37:00 AM

Netflix Overtakes Pay TV in U.K., Helped by Pandemic and ‘Bridgerton’

Streaming subscriptions soared by 50 percent to 31 million, finds media regulator Ofcom.

Fate: The Wynx Saga. This shows that homegrown, original programs continue to be a significant draw for British audiences.”Bridgertonwas “a particular success,” with 8.2 million homes watching by the end of March, “making it Netflix’s highest-reaching title that quarter,” the British agency said.

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Yih-Choung Teh, Ofcom’s group director, strategy and research, said: “TV and online video have proved an important antidote to lockdown life, with people spending a third of their waking hours last year glued to screens for news and entertainment. The pandemic undoubtedly turbo-charged viewing to streaming services, with three in five U.K. homes now signed up.”

The expert also highlighted the post-pandemic challenges for streamers, noting: “But with subscriber growth slowing into 2021 and lockdown restrictions easing, the challenge for the likes of Netflix, Amazon and Disney will be to ensure a healthy pipeline of content and keep customers signed up.”

Read more: Hollywood Reporter »

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