, which owns pay TV operator Sky’s European operations, remains the leader with a 12% market share by revenue. However, with a 6.1% share, Netflix has leapfrogged German public broadcaster ARD. U.K. broadcaster BBC is in fourth place with 4.2% and the Canal Plus Group fifth with 3.2%. Amazon Prime Video is in 13th position with 2%.
“By 2017, it had the largest customer tally of any subscription TV business in Europe,” said Maroulis. “It would seem that there is no limit to Netflix’s meteoric rise as it helps itself to a greater portion of the audio-visual revenues.”
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