Netflix Launches Asian-Focused Social Media Channel Golden (Exclusive)

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The new brand joins the streamer's other audience-focused and genre verticals, including Strong Black Lead, Netflix Film, Con Todo, Geeked, Netflix Is a Joke and Most.

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“There’s been this awesome flywheel [effect] within entertainment and culture where it’s not just API screenwriters or authors getting something produced [but also] directors of the community hiring actors of the community,” Netflix vice president of editorial and publishing Michelle Lee tells. “We have so many more wonderful, nuanced stories to tell. We know the audience is there, and truly the purpose of Golden is to be that platform to celebrate and champion our community.

 

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