Netflix Co-Chiefs Reed Hastings And Ted Sarandos On Movie Theaters, PVOD And How Hits Affect Subscriber Trends

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Netflix Co-CEOs Reed Hastings and Ted Sarandos tackled a range of topical issues as they offered context for their less-than-expected gain in subscribers during the third quarter. During their quar…

During their quarterly earnings interview posted to YouTube, Hastings was asked by moderator and Barclays analyst Kannan Venkateshwar about how the lack of a-type blockbuster affected the subscriber showing. The increase of 2.2 million subscribers was below company and Wall Street forecasts, and reflected a “pull-forward” in the first half of the year due to COVID-19.

“For at least the last five years,” he said, “we’ve realized there are no gimmicks. … It’s fundamentally about member satisfaction. If we please you on a Wednesday night, you’re more likely to come back on a Thursday night. You can juice a given title if you wanted to, but you’re going to pay for it downstream because not everybody got the best title for them.”

“Consumers’ desire to see films at home has been growing and we’ve been able to satisfy it,” he said. “At some point, theaters are going to reopen and people are going to go back to theaters. I hope so. I’m a fan of doing it myself.”

 

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