When Carlos Pierre decided to move to Barcelona, money was tight. He couldn’t afford to rent a full apartment by himself, but he didn’t know anyone in the city he could ask to share a longterm lease for a larger apartment. So he created, an online platform that uses a proprietary algorithm to connect individuals to tenants with spare rooms based on lifestyle, personality traits and interests.
“We are entering New York after five years spent focused on Spain and the other European cities,” says the 29-year-old founder and CEO Pierre, who was named to the. “What we like to do is go to the most supply-constrained cities with the largest populations, and then go into the smaller second tier cities.”
The company’s backers are confident that room rental behemoth Airbnb will not prove to be too much competition in the US. The startup has differentiated itself by focusing on long term roommate compatability and rentals, rather than short term stays . They also believe it will help them shirk the regulatory issues that Airbnb has faced.
Brilliant idea
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