The live competition carried viewership over into the late evening and averaged a total audience delivery of over 4.4 million. That number represents a 13% increase over the opening Saturday from the 2016 Rio Olympics.
NBC said the total audience delivery for Saturday’s Tokyo Primetime coverage totaled approximately 15.3 million viewers. Deadline reported Saturday NBC numbers were down on Opening Night with sources indicating a 10.4 rating. Though it’s a steep drop from the 2016 Rio opener, the numbers come as little surprise in an era when modern television viewing has been dominated by streaming and social media.
The network said it was also poised to make a splash today for Sunday’s coverage. Katie Ledecky and Caeleb Dressel are on tonight to compete for gold hardware while Simone Biles makes her Tokyo Olympics primetime debut with the U.S. women’s gymnastics team in qualifiers.
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