's 75th anniversary season, the league announced a partnership with Coinbase, opening the door to possible cryptocurrency transactions in stadiums in the near future.
Kate Rouch, Chief Marketing Officer of Coinbase said the company was"proud" to become the NBA's official cryptocurrency partner. Tatlock continued,"We look forward to collaborating with Coinbase to provide fans with new ways to engage with the league and each other, while also enhancing the experience for fans who are already Coinbase users."
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