Naomi Osaka earned $59.2 million before taxes and agents' fees over the last 12 months, just shy of her $60 million record for female athletes.When it comes to winning advertisers, few athletes have the pull of tennis aces Naomi Osaka and Serena Williams.
The 24-year-old Osaka has more than 20 corporate partners, making $58 million before taxes and agents’ fees over the last 12 months from brands including Nike, Mastercard and Louis Vuitton. That’s the fourth-best off-field total among the world’s top athletes, behind only Roger Federer, LeBron James and Tiger Woods—and ahead of names like Lionel Messi, Cristiano Ronaldo and Tom Brady.
The bigger impact of the lack of media exposure, however, comes on the field. Without massive broadcast deals, women’s team sports simply don’t have the revenues to support the blockbuster salaries and bonuses that exist on the men’s side. Take basketball. The NBA collects an annual average of $2.67 billion from ESPN and Turner Sports for the rights to show its games, more than 100 times the amount the WNBA hasbeen getting from its one TV partner in recent years, ESPN. With that kind of deficit, base max salaries in the WNBA topped out at about $220,000 last year. By contrast, Golden State Warriors point guard Stephen Curry had the NBA’s top salary this season at $45.
There have been efforts to close the gap, in basketball and elsewhere. The WNBA’s 2020 collective bargaining agreement nearly doubled the max salary, and the league has attracted new sponsors
I love it when i see women winning 🤩
yashar I would really like someone to model this on revenue generation % for top athletes in their sport and see where they come out. I bet they are top 5 on this metric.
How?
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