— will be sold as moving, digitized videos. In von Unwerth’s Supermodel Series, five famous images taken in the late ‘80s and ‘90s are transformed into animated artworks via NFTs, or non-fungible tokens. “Non-fungible” means the digital items are unique and one-of-a-kind, and thus cannot be replaced.
Also featured is the iconic 1995 image of Kate Moss slouched in a movie theatre chair, donning square frame glasses and carefully placing her fingers on her lips. The animated NFT shows blurred lights moving behind Moss, while sparkles dance along the frames of her eyewear. The collection has two enchanting Naomi Campbell NFTs, including a 1995 image of her in bedazzled mouse ears and a 1991 shot of the model looking past the camera seductively while holding a corded telephone with sparkling Coca Cola cans in her hair in lieu of rollers.“Some of my most iconic images are now animated and immortalized as NFTs,” wrote Von Unwerth in an Instagram post announcing the auction.
Cryptograph, the platform auctioning the series, operates with a philanthropic business model, meaning that every time an item is purchased, money is donated to a charitable cause of the respective creator’s choice. For the Supermodel Series, a percentage of the proceeds will go towards UNICEF, Imperial Health Charity and Fashion for Relief, an organization founded by Campbell in 2005.
The avant-garde artwork collection is one of many NFT ventures in the fashion world. Earlier this year,
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