, a local green beauty player who made waves on the green beauty scene with its all-natural lash and brow enhancing serum, has committed to assisting One Tree Planted, a non-profit focused on reforestation, with its Orca Project in the Pacific Northwest.
For every bottle ofsold — a lightweight hair elixir that promises thicker, more manageable hair — the brand will plant a tree along the banks of rivers found in the famous geographic region that stretches from California to British Columbia. One Tree Planted’s restoring effort aids in reducing water contamination and toxicity to protect the spawning grounds of salmon in the area, which is the orca’s main food source.
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