Nail Files: Entrepreneur Simone I. Smith on Her New Polish Line, and Why Purple Is a Neutral

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For voguemagazine's new NailFiled series, Simone I. Smith opens up about her bright and juicy nail collection, plus why purple is a neutral.

to nails you could spot across the street, people didn't just accessorize to be seen, they demanded attention.

“Nails were very important during that time and I used to always have red ones, they just made me feel like I was grown,” Smith remembers. “To me, it was that color that when you was a little girl you weren't supposed to wear because it was for ladies. So when I got to the age I could, that was my thing.”10-free, vegan, and made in the USA, the Luxe Lacquer collection is bright and juicy. When Smith was mixing the shades, it was important to her that she wasn't playing it safe.

It was just a matter of time before Smith claimed her space in the beauty world. And with a polish brand that's bound to sell out thanks to its rich pigments and staying power, she's getting ready to shake things up. Below, she breaks down her nail routine, sharing her favorite salon in Queens and why she no longer thinks matching mani pedis are a steadfast rule.I get my nails done twice a month, like that's a part of pampering myself, getting my nails done and getting a pedicure.

 

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