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Will fashion editors flock to Substack?

With traditional media continuing to face an uncertain future, 2020 saw journalists joining Substack, a newsletter technology platform, for opportunity.'s Kathryn Hopkins wonders whether more fashion and beauty editors will choose to go that route in 2021. {"While beauty sales in the first half of 2020 declined by 10 to 30 percent, the sector...

is recovering," write Sophie Marchessou and Emily Gerstell as part of and McKinsey & Company's The State of Fashion 2021 report. "The reshaped market that will emerge out of the crisis, however, will reflect significant shifts across different regions, categories and channels." The writers note that digital sales will drive recovery, with e-commerce becoming even more important for consumers around the globe.

 

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