for Bustle explores how the millennial entrepreneur is on a mission to scale her makeup company, no matter the setbacks. "Looked at one way, the tech debacle was another story of a startup pivoting and losing its way. Looked at another way, the layoffs were a sign of Glossier's — and Weiss' — maturity," writes Rubin. "The beauty company was giving up on its biggest dreams in order to double down on its attainable ones.
Caution, after all, is how a CEO avoids becoming a cautionary tale who chases vaporware at the expense of their core business — and ends up the subject of a streaming mini-series." {Even though buzzy ingredients like shea butter, moringa oil and turmeric have always been a part of BIPOC cultures and communities, the dominant voice and imagery in the clean beauty space remain overwhelmingly white.
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