"MTV Entertainment Group is always exploring new formats that reflect and amplify the cultural and social zeitgeist," said Lily Neumeyer, executive vp, development.
The company said on Thursday that the formats would target its portfolio of brands, which includes MTV, Comedy Central, and others. Financial terms weren't disclosed. "There’s been a real boom recently in unscripted format development, driven by an increased demand for formatted shows from both linear channels and streamers," said Meredith Coral, managing director and founder of Lost Art TV."We can’t wait to start exploring what’s out there in comedy and unscripted in every global market, and start delivering fresh new formats back to MTV’s suite of brands.
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