MSGM Resort 2022 Collection

“There’s lot of myself in this collection,” said Massimo Giorgetti during a showroom appointment. “My love for art, the passion I have for music, my memories of the ’90s.” Plastered on his MSGM resort moodboard were images of the Giorgetti’s latest obsessions: the pale lilac record sleeve of Mazzy Star’s 1993 hit “Fade into You,” a Gabriel Orozco ripped tapestry collage, dripping hearts painted by Jim Dine, and flat-colored geometric diamond patterns made by the Italian artist Paolo Gonzato.

Giorgetti is actively engaged in Italy’s young art scene; beyond being an eager collector, , he’s one of the founding members of Ordet, a space located in his former atelier which has become a lively contemporary art gallery. “It’s nourishment for my mind and soul,” he said. He also keeps steering MSGM towards a value-driven, community-centered mindset; he’s seriously pushing the company on sustainable practices; social responsibility is a given.

“I’m thinking about a new spring, but no glamour, just the pleasure of resuming a lively social life, meeting friends, a fresh energy,” he said. Giorgetti poured those feelings into the collection, which is full of sun-streaked solid colors, exposed skin, and relaxed looks in spirit-lifting artsy prints.

MSGM’s social media reach and customer base are quite broad, which makes it an ideal candidate for collaborations. Recently a partnership with the sportswear brand Fila produced an offer of tennis clothing, worn by four Fila-sponsored athletes competing at Roland Garros. The sporty feel trickled down in the collection but was elevated and polished; a good example was a tracksuit in sleek, fluid red cady with white inserts.

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