Mountain Dew launches 1st new permanent flavor in over 10 years — and it's pink!

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Mountain Dew Major Melon is the first new permanent flavor from the brand in over a decade.

back in 2010. And we're pretty sure Harry"Watermelon Sugar" Styles would approve.

"Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia," Nicole Portwood, vice president of marketing at Mountain Dew, said in a statement."We found watermelon to be the number one choice of flavors tested amongst our fans, and MTN DEW Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.

."Still not sure how I feel about this concept since I don’t like artificial watermelon flavor, but I’ll have to try it," wrote one commenter. Both Mountain Dew Major Melon and Mountain Dew Major Melon Zero Sugar are available nationwide right now at retailers and online in 20-ounce bottles, 2-liter bottles, 12 packs of 12-ounce cans, as well as other single and multipack sizes.Mountain Dew is known for making a big splash when it tries something new. In fact, it kicked off 2020 withstarring Bryan Cranston and Tracee Ellis Ross spoofing the classic film “The Shining.

 

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