Morgan Stanley Is Buying E*Trade, Betting on Smaller Customers

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E*Trade brings five million retail customers, their $360 billion in assets and an online bank with cheap deposits that Morgan Stanley can funnel into loans

Morgan Stanley is buying E*Trade Financial Corp. in a $13 billion deal that will reshape the storied investment bank and firmly stake its future on managing money for regular people.

The all-stock takeover, announced Thursday, will combine a Wall Street firm in the late innings of a decadelong turnaround with a discount broker built on the backs of dot-com day traders. It is the biggest takeover by a giant U.S. bank since the 2008 crisis.

 

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$360 billion in assets but sells for $13 billion

Shit, better cash out my $8 in my E*TRADE account. Lol

Good! Hopefully etrade can get they shit together and stop screwing shareholders with BS buying restrictions like $GGSM or what they did to $VRUS for months last year!

Someone please save the E-trade Baby™ from humorless bulge bracket senior management.

Retail traders get fucked by Wall Street..

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