and social unrest, he's started to view his leadership position differently. Thinking a decade down the road, he aims to be what he calls an "ambassador of the future" for consumer behavior.
"It's exciting, it's inspiring, but it's complex," Van de Put said on the evolution, "We will need to drive big changes, we will need to be a very different company." When it comes to sustainability, he emphasized setting goals that are measurable, not just talk. "You need to be able to prove that what you do is really going to happen."
For Mondelez, which delivered $26.6 billion in net revenue for 2020, communicating these goals and messages of social issues can be difficult given their global reach. However, Van de Put said he's found it easy to connect with the consumer on where the company stands by communicating through its portfolio of products. "They can play a social role and pass on certain messages," he said.
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