Molson Coors Beverage, Tap, D.G. Yuengling & Son, Financial Performance, Earnings, Ownership Changes, Joint Ventures, Consortia, Corporate Actions

Molson Coors Beverage, Tap

Molson Coors Forms Joint Venture to Brew and Sell Yuengling Beers

Molson Coors is forming a joint venture with family-owned D.G. Yuengling & Son to start brewing and selling Yuengling beer beyond the East Coast

9/16/2020 3:45:00 AM

Molson Coors is forming a joint venture with family-owned D.G. Yuengling & Son to start brewing and selling Yuengling beer beyond the East Coast

Molson Coors Beverage is forming a joint venture with family-owned D.G. Yuengling & Son to start brewing and selling Yuengling beer beyond the East Coast, as both companies search for growth amid the Covid-19 pandemic.

Sept. 15, 2020 8:02 am ETMolson Coors Beverage Co. is forming a joint venture with family-owned D.G. Yuengling & Son Inc. to start brewing and selling Yuengling beer beyond the East Coast, as both companies search for growth amid the pandemic.Yuengling is the sixth-largest brewery in the U.S., and its beers are currently available in 22 states. Molson is grappling with a yearslong

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decline of its core light lager brands, and both brewers have weathered a drop in sales this year from pandemic-related closures of restaurants, bars and other venues.Yuengling plans to expand on its own into three New England states, with beer brewed in its own facilities in Pennsylvania. The partnership with Molson will cover all expansion beyond that, the companies said. Molson will produce Yuengling beers in its breweries and launch them in the second half of next year, they said.

Molson’s research suggests that there is demand for Yuengling across the country, Molson Coors Chief Executive Gavin Hattersley said in an interview. “The sky is the limit because there’s zero Yuengling sales outside those 22 states,” he said. “From a growth point of view, it’s a perfect opportunity for both companies.”

Yuengling’s beers may take some sales from Molson’s existing brands but overall the company expects the partnership to generate more sales, a Molson spokesman said. Read more: The Wall Street Journal »

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Yuengling Announces 'Joint Venture' with Molson Coors to Brew and Distribute Yuengling Beer on West CoastYuengling announces confusing 'joint venture' with Molson Coors to brew and distribute Yuengling beer on West Coast and beyond. craftbeer beertwitter

Yuengling Announces 'Joint Venture' with Molson Coors to Brew and Distribute Yuengling Beer on West CoastYuengling announces confusing 'joint venture' with Molson Coors to brew and distribute Yuengling beer on West Coast and beyond. craftbeer beertwitter

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