Miuccia Prada and Raf Simons: What the Partnership Means for Fashion—And for the New Collaborators Themselves

—innovative menswear designer; alum of Jil Sander, Christian Dior and Calvin Klein—would be joining Prada as co-creative director, with the two famously opinionated personalities will work together to reimagine the brand for the 2020s, seems like a masterstroke of innovative thinking. The move is also a vote of confidence in the power of the creative imagination at a time when the bottom line dominates much of an industry obsessed with exponential growth and number crunching.

Simons was born in the town of Neerpelt in rural Belgium, “a village between cows and sheep” as he once toldHis mother was a cleaning lady, his father a night watchman in the Belgian army, but his education in taste began with his inspiring aunts who lived in flat-roofed villas with Verner Panton and Eero Saarinen furniture that gave their nephew a lifelong passion for mid-century aesthetics: it’s one that Miuccia Prada shares.

“Even if the style is classic,” Prada said in 1992, “there has to be a detail, a fabulous fabric, something unusual that puts the woman’s imagination to work.”Photo: Yannis Vlamos / Indigitalimages.com “I’ve always thought Prada clothes looked normal, but not quite normal,” Miuccia Prada has said. “Maybe they have little twists about them that are disturbing, or something about them that’s not quite acceptable. Perhaps there’s a bit of bad taste. But bad taste isn’t bad taste: it’s different taste. Besides, kitsch is part of today.”Raf Simons for Jil Sander Spring 2012 Ready-to-Wear“For me,” Prada has said, “the thing that is important about fashion is expression.

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