Babylist, the decade-old registry platform that also operates as an e-commerce and content hub for new parents, just announced a $40 million Series C funding round, led by Norwest Venture Partners.
To ease the process, Babylist offers a single ecommerce affiliate platform with access to hundreds of vendors. “We want to empower first-time parents so the recommendations are not constrained to just one store,” Gordon says. “Babylist works across retailers.” “As a sleeping giant in a market that’s expected to reach $88.7 billion in the next five years, Babylist has solidified its position as a category leader with unmatched visibility into the trends and opportunities in the parenting economy,” says Sonya Brown, general partner at Norwest Ventures.
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