Michelle Obama Kicks Off the Holiday Season at Saks Fifth Avenue

There’s a special significance to the Saks holiday windows this year.

12/6/2021 2:00:00 AM

There’s a special significance to the Saks holiday windows this year.

The luxury retailer unveiled its iconic holiday windows with a special partnership with the Obama Foundation's Girls Opportunity Alliance.

W StaffBFA/Courtesy of Saks Fifth AvenueDespite the 42-degree weather, there was a warm feeling outside of Saks Fifth Avenue’s Manhattan flagship on Monday night. Along 49th and 50th streets, crowds gathered to watch as the luxury retailer resumed its annual ten-story light spectacular complete with fireworks soaring from its historic roof. This year, the dancing lights were made all the more sparkly by the appearance of a very special guest: Michelle Obama. Saks CEO Marc Metrick kicked off the festivities announcing that the brand has partnered with the Obama Foundation’s Girls Opportunity Alliance, which was founded by the former First Lady, for a wide-ranging holiday campaign. It includes dedicated displays in its iconic holiday windows as well as a limited-edition shopping collection, a Saks mentorship program, and a $1 million donation to the organization.

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BFA/Courtesy Saks Fifth AvenueFollowing a performance by the Young People’s Chorus of New York City, Mrs. Obama made her way across the barricaded Fifth Avenue in a glittering black overcoat. While thanking Saks for its generous donation to the Girls Opportunity Alliance she shared that although she’d met kings and queens during her time in the White House, it was her connections with young women and girls around the world that left the most profound impact. “This contribution to the Girls Opportunity Alliance will help these girls to reach their full potential,” Obama said, “And that’s especially important as the pandemic continues to threaten their education, which would set us all back in the years and decades ahead.”

BFA/Courtesy Saks Fifth Avenue

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