will change the name of his rum brand after sparking online criticism, specifically assertions of cultural appropriation, following its launch earlier this month.actor responded to social media calls to change the name from J’Ouvert, which is the name of an annual celebration originating in Trinidad and Tobago that celebrates emancipation from slavery and the start of Carnival.
“We hear you. I hear you & want to be clear that we are in the process of renaming. We sincerely apologize & look forward to introducing a brand we can all be proud of,” Jordan said in his post. (When reached for further comment, Jordan’s reps directed
Trinis are that sensitive. Well damn 🤬 ever knew that was the meaning of J’ouvert. Thought it had to do with the start of Carnival, which is just hedonistic 🙄 not like they have any reverence about slavery at all.
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