Even Nicki Minaj weighed in.
He was accused of cultural appropriation .
, who shared a screenshot to her own Instagram feed of a comment explaining J'Ouvert's meaning."I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive- but now that you are aware," the star — who was born in Trinidad and Tobago — wrote in the caption.
She added,"Change the name & continue to flourish & prosper #jouvert."A post shared by Barbie (@nickiminaj)In response to the criticism, Jordan ended up uploading an apology to his Instagram Story on Tuesday, in which he said he'd spent the last few days doing"a lot of listening" and"learning," as well as"engaging in countless community conversations" about the topic.
"I just wanna say on behalf of myself & my partners, our intention was never to offend or hurt a culture (we love & respect) & hoped to celebrate & shine a positive light on,"" the actor said, before saying that they were working on fixing the mistake. headtopics.com
"We hear you. I hear you & want to be clear that we are in the process of renaming," Jordan continued."We sincerely apologize and look forward to introducing a brand we can all be proud of."Photo via Getty / Photo by Matt Winkelmeyer / VF20 / WireImageRead more: PAPER Magazine »
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Michael B. Jordan Addresses Cultural Appropriation Accusations Over Rum BrandMichael B. Jordan apologized on Instagram after his rum brand 's name was called cultural appropriation due to its historical contexts in Trinidad ian.
Michael B. Jordan to rename rum brand amid allegations of cultural appropriation Nicki Minaj , with 142 million Instagram followers, gently pushed the 'Creed' star to call the marketing audible. What a culturally sensitive guy And there is no one in the marketing dept with a Google account… Wow
Michael B. Jordan apologizes and vows to rename rum line after appropriation outcryMichael B. Jordan said he never meant to 'offend or hurt' anyone with the name of his rum line, which critics said appropriated Caribbean culture. wow Social media hate powerful AF.
Michael B. Jordan Responds to Cultural Appropriation Allegations Over Rum Brand Name Nicki Minaj was among those asking the actor to change the brand's name (via toofab) TooFab Among us TooFab She ended him with class TooFab Ugh yes, offensive police can mark another one down in the books as a success
Michael B. Jordan Renaming Rum Amid Cultural Appropriation Criticism'Our intention was never to offend or hurt a culture we love and respect.'
Michael B. Jordan Apologizes After Rum-Brand BacklashWhen MBJ announced the name of his forthcoming line of rums, it quickly called into question by Nicki Minaj , Trinidad and Tobago’s minister of trade and industry, and more