Mercedes-Benz, Jaguar, Mini and Alfa Romeo were the worst hit, with their sales roughly halved for the month compared to an already-difficult 2020.
Figures released today by the peak European automotive body, the European Automobile Manufacturers’ Association , found new car sales dropping to just 718,598 cars last month, making it barely possible to buy new cars even if people want to, and certainly wiping out any discounts that may have existed pre-Covid-19.
Premium brand Mercedes-Benz was hammered to the point where its new S-Class almost outsold its high-volume C-Class. Its volumes plunged by half in the United Kingdom, and the European Union and its free-trade agreement nations, all down to a shortage of chips.... [+] GalaxyCore in China scrambling to recover the lost volumes. Photo: Wang Gang/China News Service via Getty ImagesEven accounting for allocating the limited chips to the richest model mix, that’s still a massive production strain for the world’s oldest automaker and its dealers.
But Mercedes-Benz wasn’t even the worst hit, with Jaguar sales off 51.1% in September, with its stable mate Land Rover not far behind at 40.7%.
Chip shortages my ass. Demand shortage. Tesla? Anyone?
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