Menswear Brands Are Rewarding Their Coolest Customers With the Ultimate Flex: Luxury Vacations

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The modern-day marker of a VIP isn’t so much about sitting front row as it is exploring the unknown.

At first, an invitation to the fashion show was enough, with front-row seats declaring your elite status. Then the secret after-party was the hot ticket, until a preview with the designer became the mark of a real friend of the label.

Smaller Cases and Lots of Cartier: The Watches Selling Right Now, According to America’s Biggest DealersCourtesy of Stefano Ricci, whose rich culture and forbidding landscapes were muses for creative director Filippo Ricci’s newest designs. The Explorer project, which debuted in 2022 and has previously journeyed to, is equal parts research trip, preservation initiative, fashion shoot, and once-in-a-lifetime travel experience.

In each destination, a local cause is adopted. With the brand’s symbol being the eagle, aiding the Kazakh Falconry Association and its commitment to protect Mongolia’s dying art of eagle hunting, a tradition dating back to the 1600s, was a natural fit. “When you visit these places and see nature and culture under threat with your own eyes, it reminds you that we have a responsibility,” says Filippo Ricci, who joins Explorer trips along with his brother, CEO Niccolò Ricci.

And not just for invitees. Mongolia was the influence behind the fall-winter 2024-25 collection and the backdrop for its campaign. The traditional dress of the Kazakh eagle hunters can be glimpsed in the hooded down jacket made from chinchilla and cashmere blend with fox-fur trim, while the red and saffron hues of monks’ robes appear in scarves and sweaters.

“Sometimes you have to go to uncomfortable areas to be wide-eyed,” he says. “It’s not for everyone.” Which is very much the point. The Rock’s New Men’s Skin Care Line Aims to Keep Your Tattoos Looking FreshHow to Style Your Loose-Fit Garments This Spring


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