Men’s Fashion Week and Couture Week Are Canceled in Paris, Milan to Combine Men’s and Women’s Fashion Weeks in September

Those hoping for a return to fashion normalcy this summer will have to wait a little longer. French fashion’s governing body, the Fédération de la Haute Couture and de la Mode, has officially canceled the upcoming men’s and couture fashion weeks. The spring 2021 men’s shows were originally scheduled for June 23 to 28; couture would have taken place several days later from July 5 to July 9.

In a release sent to the fashion industry, France’s Fédération writes, “In light of the spread of the Covid-19 epidemic worldwide, strong decisions are required to ensure the safety and health of houses, their employees, and everyone working in our industry.

The Camera della Moda also promises new ways of exhibiting fashion. “We are working on new digital formats and new ways of encounter, in order to create a new storytelling on the days originally scheduled for the Milan Men’s Fashion Week: b2b and b2c platforms for the benefit of brands, luxury companies, and all the other players in the fashion industry,” reads a release from the group.

Some of those alternatives could be digital fashion shows or virtual showrooms. The Camera della Moda acknowledges that for many of its menswear designers, production has already started—or in some cases completed—for the spring 2021 shows, promising that its 800 Milan showrooms will help support sales during Milan’s market week at the end of June. Pitti Uomo has promised a similar virtual showroom to accompany its early June fair.

Under precautions currently in place around the world, designers are struggling to produce collections, and projections for retail and luxury spending are not looking promising. In response,

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