Meltem Demirors: 'If I Dress Like a Disco Ball, Let Me'

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It’s almost a cliche for crypto OGs to say “I’ve seen bear markets before, and it’s always the same,” but CoinSharesCo Chief Strategy Officer Melt_Dem called it in 2018. More for RoadtoConsensus for Consensus2022:

She also happened to be prescient. True, it’s almost a cliche for crypto OGs to say “I’ve seen bear markets before, and it’s always the same,” but you get extra credit for calling the shot early. In the spring of 2018, Demirors sensed that the crypto space had gone through an “orgy of unfettered capitalism” and told me that she was “excited about a period of depressed prices where we can focus on really building.” She nailed it. This is precisely what happened.

And the pace at which crypto has become a part of the cultural zeitgeist and popular lexicon. Seven years ago, when I started in this industry, it was impossible to find people who knew what Bitcoin was. Now I can't go anywhere without people telling me about Bitcoin or NFTs or some token they're into.Oh, this happened! At a dinner, I sat next to this younger person, and over three hours he explained how Bitcoin works to me. I'm like, “Tell me more. I'm fascinated.

And then most of my friends at this point are crypto people, so my social life is crypto. I go on vacations with crypto people, and so you're just kind of immersed in it. To some people, that sounds like hell. For me, it's fun. Category two is low grift but high utopianism. These are sort of your moonshot, super aspirational ideas, but they're not scammy.

So with true founders I ask, why is this person motivated to solve this problem? What unique insight do they have? Or what's the personal story? And at the end of the day, if you're really excited about what you're doing, it’s just gonna be really hard to get punched in the face every single day.In the crypto investor space, it’s nice when things are on the up, and things are looking good, investors love you, and customers love you. But there’s always the struggle.

But I think that's definitely a huge factor in the space, especially in the Bitcoin community, that is deeply problematic. But look, at the end of the day, I’m not going anywhere. Try harder.. Can you elaborate on how style is important to you, and why it matters?

 

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