'What we do know about this moment is that fashion has gone back to basics and jewellery can be the differentiator, for everybody.”
Canadian jewellery brand Mejuri is expanding its offering next month, announcing this week that it will offer a men's jewellery line from October 5. The
Canadian jewellery brand Mejuri is expanding its offering next month, announcing this week that it will offer a men’s jewellery line from October 5.The line will include nine pieces of jewellery to start with – including 14-karat gold and sterling silver necklaces and bracelets, as well as signet rings, pendant necklaces and a textured cuff. The collection will be available to pre-order from October 1 before becoming available online and in Mejuri stores from October 5. The men’s offering will not follow the weekly drop model for now.
Speaking with FASHION about why the brand has launched men’s, co-founder and CEO Noura Sakkijha, said, “The debut of the Mejuri men’s collection reflects the current changing cultural landscape. Conventional social classifications are dissipating and we knew the time was right to create an environment to explore easy, every-day, exceptionally crafted fine jewellery items for men. This might be a man making his first foray into jewelry, or an existing customer buying for a friend or partner. What we do know about this moment is that fashion has gone back to basics and jewellery can be the differentiator, for everybody.” She adds that the new line is also an answer to customer demand. “Over the past couple of years, we’ve had so many inquiries from our community asking if it’s something we would ever explore and in our retail stores, we have seen men self purchasing and styling jewellery from our main line, so we wanted to expand the offering.”
As for how the men’s line is different from it’s women’s offering, Sakkijha says, “The collection offers the same high-quality, enduring materials we are known for and the same ethos – we are made for everyday wear. While you will find chain necklaces, signet rings and bracelets in both the men’s and women’s offerings, we incorporated some different elements with the men’s collection. We had fun adding sterling silver pieces with a matte grey finish, which you will see in our Ribbed Cuff and Popcorn Chain Bracelet. Both styles are edgy yet minimal. We also introduced titanium, a lightweight yet strong material that will stand the test of time.”Read more: FASHION Magazine »
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