Mejuri is Launching a Men's Jewellery Line Next Month

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'What we do know about this moment is that fashion has gone back to basics and jewellery can be the differentiator, for everybody.”

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Canadian jewellery brand Mejuri is expanding its offering next month, announcing this week that it will offer a men’s jewellery line from October 5.

The line will include nine pieces of jewellery to start with – including 14-karat gold and sterling silver necklaces and bracelets, as well as signet rings, pendant necklaces and a textured cuff. The collection will be available to pre-order from October 1 before becoming available online and in Mejuri stores from October 5. The men’s offering will not follow the weekly drop model for now.

Speaking with FASHION about why the brand has launched men’s, co-founder and CEO Noura Sakkijha, said, “The debut of the Mejuri men’s collection reflects the current changing cultural landscape. Conventional social classifications are dissipating and we knew the time was right to create an environment to explore easy, every-day, exceptionally crafted fine jewellery items for men. This might be a man making his first foray into jewelry, or an existing customer buying for a friend or partner.

As for how the men’s line is different from it’s women’s offering, Sakkijha says, “The collection offers the same high-quality, enduring materials we are known for and the same ethos – we are made for everyday wear. While you will find chain necklaces, signet rings and bracelets in both the men’s and women’s offerings, we incorporated some different elements with the men’s collection.

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