Meet Winnie, a New Menswear Brand From a Savile Row-Trained Tom Ford Alum

. Since its debut, the brand has unveiled five menswear collections with a focus on modern tailoring: Swiss-cotton shirting, upcycled jackets, cargo pants and luxe basics that range from $285 to $1,800 at retailers including Matches, MyTheresa and Bloomingdale’s. And as the winner of the LVMH Prize’s Karl Lagerfeld award in 2022, Balogun has put his winnings into building out Winnie’s own digital storefront.

Before all of this recent success, the designer got his start as a young apprentice at Hardy Amies’s esteemed tailoring shop in London. “Being a teen on Savile Row and getting to handle alpaca, learn the difference between higher and lower percentages of mohair, the difference between 15 microns and 70 microns—it really informed my palate,” Balogun tellsby then-creative director Christopher Bailey.

After finishing school, the designer headed back to London where he signed on as Burberry’s menswear director for the next three years. “It took some time for me to sort of get into the rhythm of things,” he says, comparing the trench-coat juggernaut to slow and steady Savile Row. “I learned the importance of brand building [at Burberry],” Balogun reflects. “I learned the importance of the nuances that create what a brand is known…not just creating a really beautiful garment.

Keeping in mind how wasteful fashion can be, the designer has worked to ensure sustainability is prioritized at his Vicenza, Italy-based workshop, where Winnie is based and its garments are made. The brand is even starting to create its own materials to minimize waste. “This season and the last, we actually grew our first flax fibers,” he says, referencing the plant from which linen is derived. If certain materials aren’t used entirely, they’re simply repurposed in the next season’s designs.

The brand will be mounting its first runway show for the fall 2023 season, taking place in Paris this coming January. From London to New York and, now, Paris, Winnie is well on its way to bringing easy, fuss-free chic to every major metropolis.

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