Oswalde carries pieces that are timeless, and mixed-purpose. “I sell lots of items that stack and fold—things that are specially pragmatic,” she explains. “Many Italian plastic pieces from the ’60s and ’70s that will literally never not be cool. Lots of Joe Colombo boby trolleys in different sizes and colors; they’re incredibly versatile.” Fletcher also recently opened an apartment hotel in East Sussex, igniting the first rendition of, which doubles as a showroom for her furniture collection.
Offering elevated taste levels, accessible language, and the odd Instagram giveaway, Oswalde is bringing pieces to people who are likely to have been raised on furniture that was not necessarily built to last. “Aesthetics are important but they shouldn’t cost the earth—literally and figuratively,” Fletcher says. “We are a generation raised on flatpack furniture, but there are so many amazing pieces out there already, just waiting for homes.
Furniture informs the way the space around you works and can enhance your life. Although lots of my pieces are functional, I think it’s important to make space for beauty—there has to be a duality of function and beauty in the pieces I buy.
Are there fake Pirelli chairs?
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