Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

7/31/2021 2:34:00 PM

Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000

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Nearly eight out of 10 US shoppers are Target customers, according to data from theanalytics firm Numeratorprepared for Insider.Numerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree education with a household income of $80,000.

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Read more:Compare more than 250,000 salaries from top companies like Amazon, Google and JPMorgan with Insider's Salary DatabaseThe typical customer visits Target every other Saturday or so — about 21 trips per year — and picks up 7 products for a total cost of about $49 per trip, Numerator found.

In its annual report Target says that sales are roughly equal across its five product categories: apparel and accessories, food and beverage,"hardlines" (like appliances or sporting goods), home furnishings and décor, with a slight edge in favor of beauty and household essentials.

About 4% of her spending takes place at Target — about a third ofwhat she spends at Walmart. Target shoppers also tend to choose Target-owned private labels, especially for children's apparel. The company says one third of its 2020 sales – or about $30 billion – was related to its exclusive in-house brands, including All in Motion, Cat & Jack, Made By Design, and Project 62.

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