Meet The New Class Of Partisan Facebook Pages Dominating The Online Battle In The British General Election

, but a recent surge on the populist right means that both main parties — the Conservatives and Labour — now have vast volunteer armies to amplify their messages online. Less than a month before the vote on December 12, the various factions are flooding Facebook with highly emotive, sometimes misleading memes and videos that promote their favoured candidates and attack their opponents.

At the same time, in a parallel collection of silos, Labour are portrayed as bungling, unpatriotic socialists who would collapse the economy and allow the country to be overrun by foreigners. “ANOTHER LABOUR CANDIDATE NOT FIT TO BE AN MP !!!” screamed one high-performing post last week. In these echo chambers, posts that are calculated to provoke visceral responses typically attract hundreds of comments. Trawling through them is a disquieting testimony to the raw anger and frustration in a section of the electorate about the state of British politics.

“The more people participate in online spaces where their news is refracted through a hyper-partisan prism, the more difficult it will be for them to accept any political outcome they disagree with,” says Martin Moore, director of the centre for the study of media, communication and power at King’s College, London, and the author ofIt exists mainly outside the conventions of professional journalism and the requirements that lawmakers imposed on conventional political campaigns to protect the...

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