Meet the Brand that Makes Jessica Simpson's Favorite Vegan Lash Glue

yet, but once you clock the signature turquoise packaging, the Baader-Meinhof phenomenon kicks in and you’ll notice it cropping up everywhere — on your Insta feed, in magazines, and in YouTube videos by makeup artists likeand @KathleenLights. The buzzy brand sells one mascara every nine seconds . Even more impressive, they give one away — for free — every nine seconds, too, thanks to founder Karissa Bodnar’s mantra, “beauty with a purpose”.

For every product you buy, one is donated to a woman in need, including those experiencing cancer, homelessness, or domestic violence. It’s not just good karma. In today’s socially-conscious marketplace, it’s good business. Millennials care a lot about where their money goes. More than 90 percent of them would switch brands to one associated with a cause, according to

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